Hi, I’m Sanchita
I help DTC brands grow revenue from the customers they already have.
I bring together retention strategy, customer journeys and hands-on execution across email, SMS and WhatsApp.
7+ years across DTC growth and retention. Working with brands in India, the US and UK.
₹8 Cr+ / ~$850KCRM-attributed revenue across brands I’ve worked with in the past year
15+DTC brands worked with
~5% → 14%CRM share of revenue, from baseline to peak for a beauty brand
A closer look at the work.
Built and optimised journeys across recovery, post-purchase, replenishment and winback.
10–14x automated journey ROIRead the case study →Corrected reporting and built post-purchase journeys using customers’ purchase patterns.
14% CRM contribution at peakRead the case study →Improved campaign planning, audience selection and lifecycle flows.
+25% campaign revenue per recipientRead the case study →I look at what’s happening beyond the CRM account.
My background spans content, social and growth. I want to understand where customers come from, what they buy and what brings them back. That’s what shapes the campaigns and journeys I build.
How I can help.
What people I’ve worked with say.
More recommendations →She is just excellent in handling complex situations and coming with a solution to get things done.
Satyam DokaniaFounder, Thriveit Media
She’s always so organised and shows enthusiasm for her work. I would 100% recommend her services to anyone.
Andrada CirjeuScaling SaaS Businesses
Notes on retention.
All writing →Let’s talk about your brand.
Tell me what you’re working on and where you need support.